The Governor’s Prevention Partnership recently honored CBS Radio with the 2012 Partner in Prevention Media Award at the 22nd Annual Governor’s Luncheon. This marks the fourth year that The Partnership has recognized an outstanding media partner for raising awareness about important issues affecting youth.
Responding to the need for students to have bullying prevention information, CBS Radio developed and launched the multi-faceted Stand Up, Speak Out campaign, resulting in over 7,000 student pledges from more than 25 schools, and 250,000 website hits for information. To support the campaign, CBS Radio donated air time, participation of on-air talent, and also brought together sponsors, including GEICO Insurance, Big Y World Class Market and Better Bedding.
"Raising awareness through the media about important issues that affect kids, like bullying, is critical to our prevention efforts," said Jill Spineti, President and CEO of The Governor's Prevention Partnership. "We commend CBS Radio for their creativity and vision in developing powerful messages that have reached thousands of young people, as well as their parents and educators. In addition, we thank the staff, DJs and others at CBS Radio, who were personally involved in these efforts."
In addition to bullying prevention, CBS Radio has supported a variety of youth issues, donating air-time for messages about youth mentoring and prevention of drugs and alcohol. They have provided significant support to The Partnership for recruiting mentors, and each summer air the Kids Shout Out campaign for young people to record important messages about health and safety to their peers. Through all of the campaigns in 2012, more than 21 million impressions were made across the state.
"CBS Radio Hartford is pleased to receive this recognition from The Governor’s Prevention Partnership," said Suzanne McDonald, Senior Vice President/Market Manager, CBS Radio. “We are committed to serving the community by addressing the concerns of our listeners through our daily programming on WTIC-AM 1080 , WTIC-FM 96.5, WRCH-FM Lite 100.5 and WZMX-FM Hot 93.7."
Partner in Prevention award recipients, like CBS Radio, meet extensive criteria. They must show a significant commitment to and involvement in prevention efforts in the local or statewide community that address and work to promote mentoring and prevent underage drinking, youth drug abuse, violence and risky behavior. They also must use innovation in advancing science based youth prevention strategies; show sustained and deep commitment and involvement with fostering youth success; provide substantial contribution to The Partnership’s mission and work; and demonstrate leadership.
Past recipients of the Partner In Prevention Media Award include: Clear Channel Radio, WTNH News-8 and Comcast.
With a focus on Connecticut’s youth, The Governor’s Prevention Partnership is a statewide, non-profit public-private alliance, building a strong, healthy future workforce through leadership in mentoring, and prevention of violence and bullying, underage drinking, alcohol and drug abuse.