Michael Aiezza started his business on a simple premise – saving the consumer time and money by better managing their wardrobe.
The Ellington resident has invented a product called MyClothingHelper that tracks how many times a garment has been worn. The user-friendly device, which works on any clothes hanger, offers many benefits.
"Those who want to be more organized but need a little help can make fast and easy wardrobe decisions with MyClothingHelper,” said Aiezza, a former Farmington resident.
When using the device, consumers save time on deciding what they can wear. And by not over-washing, they save money on energy, water, detergents and dry cleaning.
“When less water and energy are consumed, the environment also benefits,” added Aiezza, president of CTG, Inc. in Vernon.
The idea for MyClothingHelper came to Aiezza one evening when he was staring into his closet trying to decide what to wear: “Looking at about a dozen flannel shirts, I was fairly sure that the first two were newly cleaned, but I was unsure about the rest.”
Aiezza noted that when it came to washing, he would often throw extra clothes in the laundry, just to be safe, even if he wasn’t sure if they were dirty.
“My wife realized that when multiplied by millions of households, this over-washing was a huge waste of money and natural resources," explained Aiezza.
He also noted that unlike yesteryear, when a person’s wardrobe was limited, many middle class professionals today have a packed closet.
“A closet can have over 100 clothing items,” Aiezza said. “If you aren't tracking your clothes, you're either over-washing or over-wearing them.”
MyClothingHelper also helps identify clothes that are seldom worn, which can then be donated to charity.
Since its launch, MyClothingHelper has been endorsed by many “Mom” bloggers.
Elizabeth of The Ladies Lounge blog said, “MyClothingHelper is the solution to my problem. This device keeps track for me when I need to wash my pants so I don't have to keep track myself."
MyClothingHelper consists of a ribbon that is threaded through a card. When a garment is clean, the letter “C” shows through a window in the card. Then each time the garment is worn, the card is pulled down to a number on the ribbon.
Each MyClothingHelper package comes with seven trackers made with different-colored ribbons. The pack sells for $9.99 plus sales tax where applicable, and shipping and handling when ordered online.
MyClothingHelper is available online at http://myclothinghelper.com and at Highland Park Market stores in Farmington, Manchester and Glastonbury; Fitzgerald’s Foods, Simsbury; Pfau’s Hardware, West Hartford; Gnazzo’s Food Center, Plainville; Better Healthcare Products, Farmington; S. Feldman Housewares, New York, NY; and Rainbow Ace Hardware, New York, NY.
CTG, Inc., founded in 2009, designs, engineers, imports, and markets unique consumer products.