Peachwave Frozen Yogurt Opens in Simsbury

Peachwave self-serve frozen yogurt brings the ice cream alternative back to downtown Simsbury.

When brothers Chuck and Manser Hapcook set out to forge a new path for themselves as small business owners, they took a good hard look around at businesses that would appeal to a wide range of people while staying true to their standards of healthy living. After doing some research and consulting with other business owners, they settled on frozen yogurt.

Manser Hapgood started his career as a hair stylist after completing cosmetology school while his brother Chuck was working in the mortgage industry as a loan officer.

"Ultimately, I was working for someone else and I was ready for a change," Manser Hapgood said. "We decided it's time to take a chance."

The two brothers began the search for something they could do together that would satisfy their desire to be their own bosses.

When their father, Charlie, was on a trip in Florida he noticed a busy frozen yogurt shop called Peachwave. It wasn't until he saw the same store in Bethel, CT, that he thought it might be something his sons would be interested in.

"We had been looking for a couple of years for the right opportunity," Charlie said. "The boys are pretty health conscious, and I thought this might be the right thing."

Once they settled on the business, the next step was to find the right location. The Hapgoods live in Longmeadow, MA, but cast a wide net to find the perfect spot to set up shop.

"Simsbury met all the qualifications we were looking for," Charlie said.

Over the weekend, the brothers held the grand opening of their very own Peachwave frozen yogurt shop in downtown Simsbury.

Chuck and Manser have been working many long days to get the store, which is located next to , up and running.

"It's been a lot of hard work and responsibility, but hopefully the work will be worth it," Manser said.

Customers are greeted by bright colors and displays inside Peachwave and are invited to step right up to a curved wall of eight self-serve frozen yogurt machines that supply 16 different flavors. One can find everything from the classics like chocolate and vanilla to flavors like root beer or cookies and cream. There's even sugar-free and lactose-free options for those with more strict dietary needs.

Once you've settled on a flavor, then it's off to the fixings bar where you can pile on fresh fruit or a variety of decadent sweet toppings ranging from chocolate chips to gummy bears.

After completing your frozen masterpiece, it's off to the register where an attendant will weigh and price your selection.

The Peachwave owners quietly opened for business on Thursday to leave time to train themselves and their 14 employees.

"We wanted to make sure we've worked out all the kinks before the grand opening," Manser said.

So far, the young entrepreneur said he's been amazed at the work ethic and drive he's seen from his young staff.

"We're all putting in a 110 percent effort, it's been great," Manser said.

The hard work has already been paying off as Simsbury residents have slowly been learning of the store's opening.

"We haven't done any real marketing yet, it's mostly been word of mouth and people stopping by when they are shopping," Charlie said.

Although this is the first business for the Hapgood brothers, Manser said one of his long-term goals is to become successful enough that he can start giving back to the community.

"If I was ever graced enough with the opportunity to be a philanthropist, that's something I've always wanted to do."

In the meantime, the main focus for Chuck and Manser Hapgood is to see that Peachwave frozen yogurt makes its mark here in Simsbury.

Chris Evans July 02, 2012 at 12:08 AM
The craziest thing happened today. The owner tried to pick a FIGHT with me. Me, my wife and 7 year old daughter dropped by this afternoon and my daughter filled her cup with a flavor she didn't like. I informed the wait staff and they took it away. I figured that we were all set. Well, the moment I stepped out of the bathroom, the owner (I assume was Manser not Chuck) stuck it my face and said "do you know that this costs $3??!. His massively unprofessional approach put me on the defensive. So, I said "sorry, my daughter didn't like it. You guys should offer samples to avoid this problem." He said "you must pay for this?!". So, of course, I became visably p*ssed and took it from him and said "fine, I will pay for it.". As I walked away, I said "this is no way to run a business". He then walked up to me and got right in my face and said "you are welcome to leave". I asked for the manager and he said he was the owner. I reminded him again that this was no way to run a business. He said that he didn't need my business (which was an obvious lie because as the place barely had 5 people on a Sunday afternoon). I told he that he would have no more business from me...all of this went down in front on his employees who just looked at my in embarassment. Maybe Manser should go back to styling hair again....and maybe he failed at that too.
Mr Food July 03, 2012 at 10:00 PM
I would not recommend this peachwave and instead suggest Pinkberry. The owner does not offer free samples because he stated that it "cuts too far into his profits", which makes no sense. Most people will make a larger purchase when they find a flavor they'll enjoy. I tased the Starwberry and it was sour so I returned it. The locks on the restrooms also do not work, so don't be surprised when someone walks in on you.
Mr Food July 03, 2012 at 10:13 PM
The owner also took it upon himself to walk outside and smoke right next to my two children.
Scott Rulo July 16, 2012 at 05:51 AM
I know - I saw that today - he has no clue!
truthhurts October 06, 2012 at 11:16 PM
I am surprised the gentleman thought he was going to get free yogurt because he let his small child pick an unknown flavor. It's a business sir. Imagine if every customer wanted free samples of 16 flavors, kids got to throw away something after they made a bad mix etc. They'd be out of business. I've never been to a place like this and got to taste my way through for free. That's part of the fun. Making wild flavors and no, some won't be a winner, but that's part of the reason they are so popular. Stick to vanilla next time until she's tasted yours to try something new.


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