PINK by Victoria Secret

PINK by Victoria Secret is an offshoot of Victoria Secret, opened in 2004, targeting the collegiate female. It offers a lineup of loungewear, sleepwear, and intimate apparel geared towards college undergraduates. Allessandra Ambrosio was named the spokesperson for Pink. Their models tour the country at college campuses and they market to youth through MySpace, partnerships with MTV, and youth-oriented blogs. Pink offers bottoms, tops, panties, bras, sleepwear and accessories. The Pink Collegiate Collection features specific colleges. In Connecticut, the University of Connecticut brands include tees, sweat pants, and sweatshirts with "Pink Loves UConn" on each item. It is located in the upper level of the Westfarms Mall, near Macy's.